How could we communicate greek mythology and a badass character seeking revenge against the Gods, all in a unique experience?
Just like the Greek did over 2,000 years ago:
By building a frieze (just that this time it was built to be destroyed)
We created a physical frieze to tell the story of Kratos (like the greeks did), only that this frieze was connected to a PS Vita. This allowed users to take a physical portion of it by with every achievement. Ultimately, the frieze was destroyed.
This was the revenge of Kratos.