Rescuing the original color of our city we provide a sense of belonging and identity to CDMX.
The pink used the be the color used by Aztecs to decorate ancient walls, the color of our markets and streets.

So yep, we made Mexico City pink again.

This allowed all government agencies to adopt the same branding guidelines, so far nonexistent.
More of what we we did for Mexico City can be seen here.
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