THE IDEA:
Encourage them to do what they do best: Hang out together.

EXECUTION:
We created a 12 week running challenge that could only be completed by running together.

Through a digital platafom, they could pick their partner, their neighborhood
and using Nike+ technology, they could register their daily kms.
RESULTS:
In just 12 weeks more than 2,000 teams ran together above 200,000 kms.

Awards:
Sol de Oro.
Festival Iberoaméricano de la Comunicación Publicitaria
“El Sol de Iberoamérica” 2014.
Ideas de Marketing en Oro en Redes Sociales Más Allá de las Redes.
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